Short Introduction to Strategic Management (Cambridge Short Introductions to Management)-Torben Juul Andersen

  • Title: Short Introduction to Strategic Management (Cambridge Short Introductions to Management)
  • Author: Torben Juul Andersen
  • Released: 2013-09-09
  • Language:
  • Pages: 311
  • ISBN: 1107031362
  • ISBN13: 978-1107031364
  • ASIN: 1107031362


Review "The Short Introduction to Strategic Management gives a solid grounding in the strategy field and updates corporate decision makers on how to deal with contemporary challenges in turbulent business environments. This book makes a valuable contribution to the management literature." - Richard A. Bettis, Ellison Distinguished Professor of Strategy and Entrepreneurship, Kenan-Flagler Business School, University of North Carolina at Chapel Hill

"Andersen provides a whistle stop tour of strategy, more useful to the partially knowledgeable than the complete beginner. The text is readable and authoritative. With more than 300 references, little is left out. A valuable addition to your bookshelf." - Andrew Campbell, Director, Ashridge Strategic Management Centre

"This book gives a comprehensive overview of the difficulties and options in defining and implementing successful and resilient business strategies. Organizations differ and conditions change, so there is no one-size-fits-all approach as demonstrated in the book. Yet, it provides strong guidelines as to where to 'look' for relevant solutions and approaches." - Hans L'ssøe, Senior Director, Strategic Risk Management, The LEGO Group

"The integrative strategy approach where autonomous entrepreneurial initiatives interact with central strategy making processes to form a dynamic system is interesting ... it provides a useful framework for thinking about how to set up a responsive organization." - Robert A. Burgelman, Edmund W. Littlefield Professor of Management, Graduate School of Business, Stanford University

Book Description An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts. pdf
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