Electronic Media: Then, Now, and Later-Barbara K. Kaye, Norman Medoff

  • Title: Electronic Media: Then, Now, and Later
  • Author: Barbara K. Kaye, Norman Medoff
  • Released: 2004-12-02
  • Language:
  • Pages: 384
  • ISBN: 0205345301
  • ISBN13: 978-0205345304
  • ASIN: 0205345301


From the Back Cover

With a unique focus on technology and the Internet, Electronic Media: Then, Now, and Later keeps students abreast of emerging changes in the broadcasting field today.

This text connects the broadcasting developments of yesterday with the exciting technological innovations of today and speculates on future trends in the broadcasting industry by using a unique "See It Then, See It Now, See It Later" chapter structure. Electronic Media: Then, Now, and Later focuses on contemporary issues and trends in technology and has one of the best and most understandable discussions of the ratings process in the field today.


  • Includes an entire chapter about corporate, institutional, and educational electronic media (Chapter 11), which informs students of career opportunities they might otherwise not have considered.
  • Features a running factoid quiz at the bottom of each page providing students with interesting and relevant facts to test their knowledge of the broadcasting industry in a fun manner.
  • Offers a frequently updated Companion Website ( that provides graphic and animated depictions of how communication technologies work and interactive games to be used in and out of the classroom.
  • Includes Career Tracks features in which experts in the field share the experiences that led them to their current jobs and give tips for getting started in this challenging industry.

Praise for Electronic Media

“I liked the dispersal of the new technology information in each chapter as opposed to adding a new chapter with updated material in it. This material is more properly placed with its relevant topic than in a separate chapter.”
Stewart Blakley, Brenau University

“The focus of this text is very good for a basic electronic media-type course. I particularly like the then, now, and future approach. It covers the basic concepts of such a class in a clear and organized way.”
William J. Adams, Kansas State University

“The authors use appropriate language for an introductory survey class text. They provide simple, useful explanations and examples to enhance the understanding of some complex issues. Students will be able to easily read the text.”
Douglas L. Sudoff, Northwest Missouri State University

“The chapter on Audience Measurement and Sales has the best history of ratings systems in any survey media book I have read in a teaching/professional career that dates back to 1954…”
Bennett Strange, Louisiana College

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