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Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners-

  • Title: Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners
  • Author:
  • Released: 2001-07-30
  • Language:
  • Pages: 416
  • ISBN:
  • ISBN13:
  • ASIN: B00766HU1I

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Review ?Easy to use, this handbook is a helpful reference for lower-division undergraduate through graduate students, business entrepreneurs, and marketing/management practitioners.?-Choice

Book Description

Presents essential information on marketing strategies, practical tactics, and career-enhancing techniques.

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