- Title: Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them
- Author: Bruce Kasanoff, Michael Hinshaw
- Released: 2012-04-17
- Pages: 200
- ISBN: 0985133910
- ISBN13: 978-0985133917
- ASIN: 0985133910
-- B. Joseph Pine II, co-author, THE EXPERIENCE ECONOMY and INFINITE POSSIBILITY: Creating Customer Value on the Digital Frontier
"We as business leaders, are often so worried about our competitors we often forget about our customers. Kasanoff and Hinshaw remind us that not only are our customers important, they are smarter and know more than we know. The book is an easy read and stuffed with ideas that can be implemented on Monday morning."
-- Michael Le Goff, CEO, Plessy Semiconductors
"Entrepreneurs looking for the next big thing need to grab a copy of our book, and this one, and fast."
-- Bob Dorf, co-author with Steve Blank of THE START UP OWNER'S MANUAL: The Step-by-Step Guide for Building a Great Company
About the Author Michael Hinshaw is Managing Director of the customer experience innovation firm, MCorp Consulting.
Bruce Kasanoff is President of the marketing and innovation consultancy, Now Possible.pdf