Watch This!: The Ethics and Aesthetics of Black Televangelism (Religion, Race, and Ethnicity)-Jonathan L. Walton

  • Title: Watch This!: The Ethics and Aesthetics of Black Televangelism (Religion, Race, and Ethnicity)
  • Author: Jonathan L. Walton
  • Released: 2009-02-01
  • Language:
  • Pages: 283
  • ISBN: 0814794521
  • ISBN13: 978-0814794524
  • ASIN: 0814794521



Watch This! offers a good overview and introduction to both televangelism and African American religiosity. . .Walton clearly and ably explicates just why people are attracted to this form of media.”


"Walton presents a spectacular piece of contemporary scholarship on the Black Church and media. He asserts that his work is foremost a scholarly work in Christian social ethics but the reader will find that it is more than that. It is an attempt to bridge the person in the pulpit, pew, and classroom in such a way that the only song that can be sung is, 'blest be the ties that bind.'",

"Future scholars of the subjects here explored by Walton will return to time and again for footnote and provocation."-Church History,

"[Walton] points to the contrast between the individualized nature of problem-solving in contemporary televangelism and the social justice history of the African American religious tradition. Televangelism, by its very nature, works against the type of corporate religious consciousness that leads to social change and Walton documents this well."-Prism,

"In this groundbreaking work, J. L. Walton moves us beyond the naive belief that televangelism is a territory dominated solely by the white religious right and introduces us to the intricate world of black televangelism... Walton challenges us to examine the relationship between the success of black televangelistic ministries and the failure of more traditional ecclesiastical and political movements to address the needs of those rendered socially invisible in our society. This book is highly recommended for any student of American and/or African-American religious history and religious studies."-Religious Studies Review,

About the Author

Jonathan L. Walton is Assistant Professor of Religious Studies at the University of California, Riverside.

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